/* */ Iceberg's Photoblog.: Shop Front Photography #1
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Thursday, May 11, 2006

Shop Front Photography #1

A friend approached me to help shoot his shop front and some of the menus. The whole shoot took 2.5 hours. I think that the time taken was reasonable, considering that not much advanced information on the settings, feel, item to be taken etc was given. Here are some of the shots.

Bakin Boys. Located at Cineleisure, Orchard.

This was taken with D5D mounted on tripod, triggering 2 wireless flash 1 on each side to light up the menu underneath the shop sign.


A closeup of the cookies that is sold.


Below are several packages that would be sold by the shop. I guess for food photography, the important thing is that the picture makes you drool! If you drool, or can imagine the taste in your mouth, or the urge to try, the picture is good. Otherwise, there is room for improvement.





5 Comments:

Anonymous Anonymous said...

i think the photos of the biscuits not there yet. i think normally how people do it is they make the front focused and clear and the side and back blurred, make it look like the viewer is looking at the food very very very close like tat.

i dono photography so i dono how to use technical terms.

10:27 AM, May 12, 2006  
Blogger Unknown said...

Hi Max
Thanks for your feedback. I understand what you are saying. I guess the pictures are somewhat also dependant on what the client would want and the purpose of the pictures too. For here, the purpose is to show case the 'package', hence for the almost-sharp-through-out look. And also, there wasn't much time to shoot for creativity, imagine stopping near 12am!

11:07 AM, May 12, 2006  
Blogger dingying said...

PS would save the world then XP

8:47 PM, May 12, 2006  
Anonymous Anonymous said...

mm... then perhaps the arrangement of the biscuits is the most critical factor...

9:17 PM, May 12, 2006  
Anonymous Anonymous said...

ya, i think it is the arrangment too. tidy a bit will be better, i think. but i am already drooling..

12:39 AM, May 15, 2006  

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